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Portability Pays: Winning the Majority of New Broadband Subscribers

New Zealand

Woosh, the first operator globally to announce national deployment of UMTS TD-CDMA technology, launched commercial services in September 2003. Woosh offers subscribers a broadband connection that is portable, meaning individuals using a small desktop modem or PCMCIA card from IPWireless can enjoy DSL-type speeds any where they are in the coverage area – at home, at work, and everywhere in between. The service has been so successful that about 40 percent of all new broadband subscribers in coverage are choosing Woosh over Telecom New Zealand’s DSL offer. Woosh was founded in 1999 as Walker Wireless and is backed by leading New Zealand Investors Todd Capital, Craig Heatley, and Stephen Tindall, and Clarity Partners (US).

Coverage:
Woosh is deploying a national network, and has now launched services in Auckland, Invercargil, and the capital city Wellington. Woosh is also expected to launch in Christchurch in July of 2004. By year-end 2005, Woosh will cover more than 40 percent of the New Zealand population.

Spectrum:
29 MHz of national frequencies in 2053-2082 MHz and 2150-2180 MHz bands.

Plans at time of print. See www.woosh.com for latest prices.

In addition, the company has announced a carrier grade UMTS TD-CDMA-based VoIP service that would replace subscribers’ residential landlines. The service is expected to be available by the end of 2004.

No service contracts are required; modems cost $199 (incl. GST) in NZD.

Distribution:
Subscribers can sign up online at www.woosh.com or visit major mobile and electronics retails chains Vodafone, Dick Smith Electronics and Harvey Norman.

About the technology:
UMTS TD-CDMA, the member of the 3G family of standards that is optimized for high-speed data, has emerged as the leading global standard that can be used by operators and manufacturers worldwide for mobile broadband. Operators in countries around the world including Australia, Germany, Malaysia, New Zealand, Portugal, South Africa, the United Kingdom and the United States, have deployed UMTS TD-CDMA solutions from IPWireless.

For a printable version of this case study, please click here. [186 KB PDF]

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