Integrated Mobile Broadcast (IMB), defined in Release 8 of the 3G roadmap, and endorsed by the GSMA as the preferred broadcast standard,  takes advantage of 3G TDD spectrum that is owned but unused by mobile operators across the globe. IMB is catching the attention of mobile operators because it has the potential  to add infinite capacity to 3G for popular content providing a solution to the looming 3G capacity crunch. 

 

 

Unlike other broadcast technologies IMB is one tenth of the cost at a network level, has a far higher degree of integration with 3G networks, and is wholly owned by mobile operators. Equally important, IMB integrates with existing W-CDMA technology allowing handset manufacturers to accelerate time to market and lower their investment costs to deliver IMB capable devices.

 

Mobile Operator Benefits	Device Vendor Benefits	Consumer Benefits
1/10th to 1/6th the cost for multimedia content delivery compared to other technologies	Integrates with existing W-CDMA technology	Superior Media Experience
Infinite 3G capacity for today's most popular content and applications	IOT Platform ensures network, device, and application interoperability	Higher quality video with less buffering
Content bypasses congested RAN and Core networks	3G Baseband Vendor Partnership with ST-Ericsson provides a highly integrated low cost architecture	Less congestion on network
Leverages existing 3G spectrum assets	Open APIs available for client software/ applications platform	70% longer battery life on handset for video consumption
Superior media experience for subscribers		New packages allowing unlimited consumption